AUDIO = Loan Officer Survival Lesson 6-7: Cleaning House On Your Mortgage Leads, Your Bi-Weekly Mortgage Marketing Crisis
BATTLECALL GUEST EXPERT: Loan Officer Survival With Erik Webster
This is something I've been doing a long time and it's worked great to clear the dead weight out of my pipeline. By creating a "crisis" you get customers to take notice and act where they otherwise wouldn't. Sometimes people need something to motivate themselves before they can make a decision. And fear of loss on a great interest rate is a wonderful motivator!
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FREE LOAN OFFICER SURVIVAL TRAINING LESSONS:
All of the mortgage training lessons below are free and open to the public.
You are welcome to pass these along to other loan officers or anyone else in the
industry you think might need training help or a bit of inspiration.
Sometimes all it takes is just 1 good idea to totally transform your mortgage
business. Enjoy! :-)
TRAINING MODULE 1: THE BASICS OF BEING A LOAN
OFFICER IN THE MORTGAGE INDUSTRY
Loan Officer Survival Lesson 1-1: Introduction To Mortgage Training Module 1
http://www.battlecall.com/public/1046.cfm
Loan Officer Survival Lesson 1-2: Your Ideal Sales Day As A Loan Officer
http://www.battlecall.com/public/1047.cfm
Loan Officer Survival Lesson 1-3: What Everyone Does And Doesn't Do In The
Mortgage Business
http://www.battlecall.com/public/1048.cfm
Loan Officer Survival Lesson 1-4: Treating Being A Loan Officer Like A Career
http://www.battlecall.com/public/1050.cfm
Loan Officer Survival Lesson 1-5: Putting 10K In Your Pocket In The Next 6 To 8 Weeks
http://www.battlecall.com/public/1049.cfm
TRAINING MODULE 2: STARTING FROM SCRATCH AS A LOAN
OFFICER OR
RESTARTING YOUR MORTGAGE CAREER
Loan Officer Survival Lesson 2-1: Introduction To Mortgage Training Module 2
http://www.battlecall.com/public/1051.cfm
Loan Officer Survival Lesson 2-2: Your First Day As A Loan Officer, Gaining Momentum
http://www.battlecall.com/public/1053.cfm
Loan Officer Survival Lesson 2-3: Breaking Pride And Lazy Behavior In The
Mortgage Business
http://www.battlecall.com/public/1052.cfm
Loan Officer Survival Lesson 2-4: Being Organized In Your Mortgage Pipeline And Lead
Follow-Up
http://www.battlecall.com/public/1054.cfm
Loan Officer Survival Lesson 2-5: Avoiding Rate Sheets And Other Distractions
At The Beginning Of Your Mortgage Training
http://www.battlecall.com/public/1055.cfm
Loan Officer Survival Lesson 2-6: Knowing Your Numbers As A Loan Officer
http://www.battlecall.com/public/1056.cfm
Loan Officer Survival Lesson 2-7: Humbling Yourself To Your Betters And
Ignoring Your Lessers In The Mortgage Business
http://www.battlecall.com/ public /1057.cfm
TRAINING MODULE 3: MORTGAGE PROSPECTING AND LEAD MANAGEMENT
Loan Officer Survival Lesson 3-1: Introduction To Mortgage Training Module 3
http://www.battlecall.com/public/1058.cfm
Loan Officer Survival Lesson 3-2: Respecting A Good Lead When Mortgage
Marketing
http://www.battlecall.com/public/1059.cfm
Loan Officer Survival Lesson 3-3: The Difference Between Selling
Internet/Permission Based Mortgage Leads And Cold Calling Mortgage Leads
http://www.battlecall.com/public/1060.cfm
Loan Officer Survival Lesson 3-4: Generating Mortgage Leads Via The Phone And Handling
Live Transfer Calls
http://www.battlecall.com/public/1061.cfm
Loan Officer Survival Lesson 3-5: Mortgage Lead Management, Why Less Is More
http://www.battlecall.com/public/1062.cfm
Loan Officer Survival Lesson 3-6: Welcome To The Wonderful World Of Quotas As
A Loan Officer
http://www.battlecall.com/public/1063.cfm
TRAINING MODULE 4: TURNING A MORTGAGE LEAD INTO A PAYCHECK
Loan Officer Survival Lesson 4-1: Introduction To Mortgage Training Module 4
http://www.battlecall.com/public/1064.cfm
Loan Officer Survival Lesson 4-2: Finding Hot Buttons On Your First Mortgage
Marketing Contact
http://www.battlecall.com/public/1065.cfm
Loan Officer Survival Lesson 4-3: Understanding Sub-Prime Mortgage Marketing Prospects
http://www.battlecall.com/public/1066.cfm
Loan Officer Survival Lesson 4-4: Preparing For Your "Go Call" When
Calling Mortgage Leads
http://www.battlecall.com/public/1067.cfm
Loan Officer Survival Lesson 4-5: Using The "Go Call" Script And Selling The
Appraisal To Your Mortgage Prospects
http://www.battlecall.com/public/1068.cfm
Loan Officer Survival Lesson 4-6: Selling Benefits Not Rate When Marketing A
Mortgage
http://www.battlecall.com/public/1069.cfm
Loan Officer Survival Lesson 4-7: Getting A Full Closing Package In 3 Days Or Less
And Funding A Mortgage Loan In 4 Weeks
http://www.battlecall.com/public/1070.cfm
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TRAINING MODULE 5: BEING A MORTGAGE SALES PROFESSIONAL
Loan Officer Survival Lesson 5-1: Introduction To Mortgage Training Module 5
http://www.battlecall.com/public/1071.cfm
Loan Officer Survival Lesson 5-2: Making Money Without Hurting Your Mortgage Clients
http://www.battlecall.com/public/1072.cfm
Loan Officer Survival Lesson 5-3: Don't Whale Hunt When Mortgage Marketing Or
Selling Mortgages, Even Jesus Loved The
Little Ones
http://www.battlecall.com/public/1073.cfm
Loan Officer Survival Lesson 5-4: Selling The Mortgage Program After The Appraisal Is
Done
http://www.battlecall.com/public/1074.cfm
Loan Officer Survival Lesson 5-5: The Cure For Mortgage Commission Breath
http://www.battlecall.com/public/1075.cfm
Loan Officer Survival Lesson 5-6: Why Loan Officer Commission Splits Are Irrelevant
http://www.battlecall.com/public/1076.cfm
Loan Officer Survival Lesson 5-7: Working With Pushy Mortgage People Like You
http://www.battlecall.com/public/1077.cfm
Loan Officer Survival Lesson 5-8: Loyalty Is Our Currency In The Mortgage
Business, Not Money
http://www.battlecall.com/public/1078.cfm
TRAINING MODULE 6: REAL WORLD MORTGAGE MARKETING AND SALES
CLOSING TECHNIQUES
Loan Officer Survival Lesson 6-1: Introduction To Mortgage Training Module 6
http://www.battlecall.com/public/1079.cfm
Loan Officer Survival Lesson 6-2: The Miracle Close For Sub-Prime Mortgage
Loans
http://www.battlecall.com/public/1080.cfm
Loan Officer Survival Lesson 6-3: Isolating Mortgage Rate Versus Mortgage Payment
http://www.battlecall.com/public/1081.cfm
Loan Officer Survival Lesson 6-4: Who Wears The Pants When Mortgage Marketing?
http://www.battlecall.com/public/1082.cfm
Loan Officer Survival Lesson 6-5: The 3 Reasons People Do Things
http://www.battlecall.com/public/1083.cfm
Loan Officer Survival Lesson 6-6: Breaking The 30-Year Fixed Mortgage Trap
http://www.battlecall.com/public/1084.cfm
Loan Officer Survival Lesson 6-7: Cleaning House On Your Mortgage Leads, Your
Bi-Weekly Marketing Crisis
http://www.battlecall.com/public/1085.cfm
Loan Officer Survival Lesson 6-8: Living The SWSWSW Mortgage Mentality (Some Will,
Some Won't, So What)
http://www.battlecall.com/public/1086.cfm
Loan Officer Survival Lesson 6-9: Surviving Your First Big Mortgage
Commission Windfall, Living
Middle Class While Making A Five Figure Monthly Check
http://www.battlecall.com/public/1087.cfm
TRAINING MODULE 7: THE OPTION ARM MORTGAGE, HOW TO SELL IT
AND HOW IT WORKS
Loan Officer Survival Lesson 7-1: Introduction To Mortgage Training Module 7
http://www.battlecall.com/public/1088.cfm
Loan Officer Survival Lesson 7-2: How The Option ARM Mortgage Works, The Technical
Stuff
http://www.battlecall.com/public/1089.cfm
Loan Officer Survival Lesson 7-3: How To Prospect And Close The Option ARM
Mortgage Versus Sub-Prime Mortgage
http://www.battlecall.com/public/1090.cfm
Loan Officer Survival Lesson 7-4: Dealing With Negative Amortization
Objections From Mortgage Clients
http://www.battlecall.com/public/1091.cfm
TRAINING MODULE 8: HOW TO ADD PURCHASE MORTGAGE
DEALS TO YOUR LOAN PIPELINE
Loan Officer Survival Lesson 8-1: The Difference Between Purchase And
Refinance Mortgage Loans
http://www.battlecall.com/public/1455.cfm
Loan Officer Survival Lesson 8-2: What You Can Charge On A Purchase Mortgage
Deal And How To Defend Your Fees
http://www.battlecall.com/public/1456.cfm
Loan Officer Survival Lesson 8-3: How To "Realtor-Proof" The Mortgage Deal
(As Much As Possible)
http://www.battlecall.com/public/1457.cfm
Loan Officer Survival Lesson 8-4: Why A Down Market In The Mortgage Business
Is Your Friend
http://www.battlecall.com/public/1458.cfm
Loan Officer Survival Lesson 8-5: How To Get In With Expired Property
Listings
http://www.battlecall.com/public/1459.cfm
Loan Officer Survival Lesson 8-6: How To Work With A FSBO (For Sale By Owner)
Property
http://www.battlecall.com/public/1460.cfm
Loan Officer Survival Lesson 8-7: How To Do Both Real Estate And Mortgage
Transactions For More Profit And Get Paid Twice
http://www.battlecall.com/public/1461.cfm
Loan Officer Survival Lesson 8-8: How To Cross Sell Realtors Easily And
Understanding Them (Despite Their Flaws!)
http://www.battlecall.com/public/1462.cfm
Loan Officer Survival Lesson 8-9: Setting-Up Realtors For An Effective Lead
Exchange Program
http://www.battlecall.com/public/1463.cfm
Loan Officer Survival Lesson 8-10: Call Capture Lead Technology And How To
Use It To Generate New Business
http://www.battlecall.com/public/1464.cfm
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