Finding And Hiring A Great Telemarketer
BATTLECALL GUEST EXPERT: Walter Sanford, National Real Estate Trainer
It can be a simple process to locate the "perfect real estate telemarketer." The following is an ad that we placed at the community colleges and senior centers. We faxed, e-mailed or hand delivered the ad to the job placement centers and had it posted on the "jobs available" bulletin board.
The Ads to Hire:
A. A top real estate agent needs phone help! You must be energetic, goal oriented, and a positive person. We offer flexible hours and above average pay to start! Call us at 555-555-5555
B. A top real estate agent needs a telephone marketer. You must be energetic, goal oriented, and a positive person. We offer flexible hours, weekend hours and above average salary plus commissions! Call us at 555-555-5555
C. My real estate buyers and sellers want to depend on me for solid answers, quick responsive service, and an honest commitment to taking care of their needs. I want you to help me take care of them. Having telemarketing experience in your resume is great, but it's not the only hiring factor for this position. I'm looking for someone who is naturally friendly, has good phone skills and grammar, and is willing to learn about this business to be able to provide a variety of answers for a variety of buyer/seller concerns. Administrative skills and computer knowledge are a plus. Show me dedication, true interest in my clients' concerns and that occasional moment when professional patience is required and I'll grow you in my company, either administratively or in the sales end of real estate. I provide a flexible work week of 20 - 30 hours and pay a guaranteed income plus a piece of the action. Please call me, Walter Sanford, today at 555-555-5555 to set up an appointment. I look forward to meeting you.
I love this ad because it promotes my service as a great Realtor®, and finds me an all-purpose assistant!
D. If you have any experience in telemarketing, you know it's an easy career in which you experience "burn out." This is primarily because most telemarketers are asked to call cold prospects--people who are chosen randomly from certain lists who may or may not have an interest in the product you're selling. At Sanford Systems, I've taken the cold shoulder out of cold calling. For several years, I've been carefully honing my marketing and service programs in the Long Beach area to encourage buying and selling prospects to call me. Once they make contact, my telemarketing team begins a relationship with these prospects to further educate them on the unique programs that I provide. Having telemarketing experience in your resume is great, but it's not the only hiring factor for this position. I'm looking for someone who is naturally friendly, has good phone skills and grammar, and is willing to learn about this business to be able to provide a variety of answers for a variety of buyer/seller prospect concerns. Computer knowledge and a real estate license are a plus. Show me dedication, true interest in educating our warm prospects and you'll grow in my company. This position offers you a guaranteed income plus a commission. I ask for 20 - 30 hours a week, preferably evenings and Saturdays. Please call me, Walter Sanford, directly at 555-555-5555 to make an appointment. I look forward to meeting you.
The word "telemarket" in any ad sometimes conjures up a very negative or frightening picture to most people. They imagine themselves sitting in a large room with other people on the phone with a supervisor constantly harassing them, reviewing their calls and their production. If you are looking for an experienced telemarketer, these ads really pull! They can also be placed in your local paper in the section "help wanted." I also recommend your small community papers and college papers. Also, try these sources:
1. Call your local community college or university. Ask the business teachers, DECA club, and any sales and marketing teachers for the names of their best and most outgoing students who might be interested.
2. Call your local senior citizen community groups and ask to speak to the director. Ask the director to recommend someone he thinks might be interested.
3. Call your local community job placement services.
4. Call a professional job placement service (headhunters). This might cost you but many times it can be well worth it.
5. Ask members of your family. Teenagers are some of the best telemarketers I've ever had!
6. Think of the past clients that you have met who have a lot of enthusiasm and might be interested in working with you a few hours a day. One of my dearest friends telemarketed on my behalf two afternoons a week and she was great!
7. In California, we have a program in some of the high schools called R.O.P. (Regional Occupational Program). This program will allow you to teach high school students a job skill such as telemarketing. They also receive school credit. Sometimes, you do not have to pay them a salary.
8. Another source for us has been tenants that rent property through our real estate office. When we meet a tenant who has a little "sparkle" to their personality we then ask them if they would like to subsidize their rent working a few hours a day.
9. One Realtor® I know in California uses his mother! What a perfect person to speak about how great you are! It's a way he can help out his mother and also spend time with her 2 evenings a week.
10. Ask all staff for recommendations.
11. Place an ad in your local real estate bulletin. Sometimes you will get a call from an inactive or retired real estate agent who would like to make calls on your behalf.
12. Place an ad in your local community paper.
13. Place an ad in your larger metropolitan paper.
14. Fax an ad to the community and state colleges in your area.
15. Place an ad at a nursery school. Sometimes, moms can earn some extra money while their children are at school.
Every community is different and there are many other possibilities. I have found the training and production grounds of my affiliates, competition, and neighboring businesses to be great telemarketing recruitment areas. Always be on the outlook for that competitor that is growing at an alarming rate. You can do what the headhunters do and impress the competition's telephone people with your personality and checkbook. Also, don't forget those affiliated industries! Sometimes those lenders, title representatives and classified ad people have great (already trained) telephone killers. Finally, do your own interview every time you get (gulp) one of those unwelcome telephone calls at dinner time!
Walter Sanford was one of the top real estate agents in North America for nearly thirty years, and now, he is one of the most requested speakers, trainers, and coaches. He has authored twelve systems and books on checklists, pro-active lead generation, affiliate lead generation, plus others mentioned in this article. You can hire Walter or buy his products by visiting his website for more details at waltersanford.com.
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