Attracting subprime borrowers is easy when you know how. You've got to figure out their motivating factors...how did they get into this mess in the first place? What are their future goals? Most subprime borrowers know that they're in a tangle and most want to get out of it. That's where you come in! As a mortgage professional it's your duty to save the day. But, before you can do that, you have to make yourself known. Here is a subprime postcard marketing template you can use as a starting point to make your own. Postcards are a great marketing tool and currently cost only about 20 cents or so to mail. There's a lot of marketing bang for your buck and even if you get just one loan back, it's worth it! This resource is in Microsoft Word format.