Using Sex Appeal To Generate New Business And Sell Mortgages
Rob Lawrence, Chief Mortgage Warrior Of Battlecall.com
Everybody knows that sex sells. Here, a mortgage company is using it to generate new business and gain attention. They have an attractive looking guy holding a t-shirt with their ad on it. This photo has been circulating around the net for some time with the ladies here in the office and again it's yet another way to get your name out there. The t-shirt idea is great! Talk about a walking billboard. Wear it everywhere and build up some name recognition. Or pay some good looking people to wear your t-shirts out in the park or anywhere in public for that matter. Now who says sex appeal doesn't sell? It even works for stuffy old mortgages!
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