Are You A Mortgage Yahoo?
BATTLECALL GUEST EXPERT: Tom Domin, Mortgage Marketing
Toolkit
After spending a few minutes with my newsletter mailing list, I
noticed that most of you don't use a permanent email address.
Wow! I hope you're really in the mortgage business and not just
some kind of mortgage Yahoo?
Now
don't get me wrong, there's definitely a place for those addresses like Yahoo,
Hotmail, and Gmail. In fact, I use them myself for various things. But using
these email addresses as your business email should not be one of
them.
Remember, when you are in the mortgage business...impressions and
perception can be everything. You need to be professional and look professional.
It makes your customer/prospect comfortable and relaxed. It makes your
customer/prospect want to view you as an expert and it makes it easier for them
to trust you.
Does using a Hotmail, Gmail or Yahoo address help your
professional image? Absolutely not! You need to correct and improve the
situation immediately.
Many of you have access to and are able to use your Mortgage
Broker/Lender/Employer's email address. Good for you. You're a step ahead of
those using the free ISP email addresses.
But, here's the problem...In both cases you are promoting and
branding the ISP of someone else and certainly not yourself or your mortgage
business. And what happens when you change mortgage companies or go off and
establish your own mortgage business? That borrowed email address you were using
for so many years no longer works, and all those inquiries default to your last
employer. What a bummer!
Here's my recommendation and the best solution. Buy your own
domain name immediately and use it to promote your mortgage business. Use your
personal name as your domain name. The chances of your name being available are
very good. It would look something like this: joesmith.com or janesmith.com or a
possible variation such as jtsmith.com or
jasmith.com.
You
can purchase/reserve your domain name for eight or ten dollars a year and
usually less if you make a longer commitment. Establish a hosting service and
put up a small web site to promote your mortgage business. Most hosting
companies will reserve your domain name for you as apart of their service or
charge a nominal extra fee.
Either way, this is the best money that you could ever spend.
Here's why:
1.
You'll have your very own mortgage email address plus the default addresses.
They replace your first name in the address before the @ such as info@ or
support@joesmithdotcom. You can even set-up the defaults to determine the
responses from your advertising.
2.
You'll have established a much needed web presence for yourself. The numbers are
increasing and today, 92% of the folks shopping for real estate are also
checking out Real Estate and Mortgage professionals using Google. That
company/employer/lender web site doesn't help you one bit. You need to take the
bull by horns and establish your internet presence.
3.
You'll be taking the steps necessary to ensure your mortgage business survival
and success in the business. You'll be promoting your identity, your selling
position, and your business. Remember, if you're working as a loan officer or
mortgage broker and receive a 1099, you're really working for yourself
(unfortunately, nobody is telling you that). It's time to act accordingly and
take those actions that are necessary to insure your success.
The
chances are really good that the competition in your area will read this article
next week or next month and take the necessary actions to secure their position.
Will you make that same commitment? I'm really counting on you and hope that you
do just that!
About The Author:
Tom Domin has over twenty-five years of experience in sales and training in Real
Estate and as a Licensed Mortgage Broker. He is currently publisher of "Tom's
Mortgage Tips" a twice monthly Mortgage Newsletter for Mortgage Professionals.
You can sign-up by visiting
http://www.mortgagemarketingtoolkit.com
Got an opinion? We want to hear from you. Post your thoughts or comments here in our Mortgage Warrior Forum. Come join the conversation and say hello...onward mortgage warrior!
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