BATTLECALL GUEST EXPERT: Tom Domin, Mortgage Marketing Toolkit

As you know, I recommend that you never use a free personal email address for your mortgage business. You know...the email addresses that end with hotmail.com, yahoo.com, aol.com, gmail.com, or whatever.

A review of the following articles will bring you up to date on how I feel about the subject:

Are Your Emails Costing You Some Mortgage Business?

Are You A Mortgage Yahoo?

Email Etiquette For Mortgage Professionals

So, what's the solution?

Find a cheap hosting service just to handle the issue of your email address. For only $9.85 per year, (I'll let you search for others) you can register your own domain name at:

http://www.registrydomains.com  

You don't even need a website. You can simply use it for email.

You would log into the administration area for your domain name, and tell it to forward all email sent to your domain name to your personal email (ISP) address.

Here's an example of what you would do...

You register the domain name "www.yourname.com." In my case it would be www.tomdomin.com.

Let's also pretend that you don't have a website for that domain and/or you don't want to spend the time setting one up...that you're simply using it to receive email.

You set up the administration so that every message sent to any address at yourname.com will be forwarded to your personal email address...the hotmail.com or yahoo.com address, etc.

What this means is...

When someone writes to yourfirstname@yourname.com...it is forwarded to your personal email address. When someone writes to support@yourname.com...it is forwarded to your personal email address.

When someone writes to information@yourname.com...it is forwarded to your personal email address. When someone writes to anything@yourname.com...it is forwarded to your personal email address.

This solves your email problem and is a great way to boost your credibility as a Mortgage Professional on the net. It also keeps things very simple and affordable.

Why would you reserve a domain name using your personal name?  Here are just a couple of reasons: 

1. No one works for a Lender or Mortgage Business forever. Promote your own identity and email address and your mortgage customers and prospects will always be able to contact you. 

2. The chances are good your name is available using the .com suffix. You can check availability at GoDaddy.com. As a reminder, always choose a .com ending versus .net or .org. People remember the .coms much more readily than the others. 

Now...would I use the above service to host my mortgage website? Probably not! That's because I want to build and control my own site...I probably need more tools than are provided with this service.

I would rather pay $9.95 per month to start and get all of the bells and whistles I need to promote my business and then expand as needed. My reasons for selecting a web host can be reviewed at the following article Why I Love My Web Hosting Service...Website Wizard.com.

This entire exercise with your email is intended to make you look more professional, more reliable, and more credible in your Mortgage Business. And all of this for the cost of a cheap pizza...you need to go for it!

Check it out using the following link: http://WebsiteWizard.com/index/TomDomin

About The Author: Tom Domin has over twenty-five years of experience in sales and training in Real Estate and as a Licensed Mortgage Broker. He is currently publisher of "Tom's Mortgage Tips" a twice monthly Mortgage Newsletter for Mortgage Professionals. You can sign-up by visiting http://www.mortgagemarketingtoolkit.com

Got an opinion? We want to hear from you. Post your thoughts or comments here in our Mortgage Warrior Forum. Come join the conversation and say hello...onward mortgage warrior!

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