Take Care Of Your Toes: Don't Shoot Yourself In The Foot, Use Good Headlines
BATTLECALL GUEST EXPERT: Shawn Meldrum,
HighProfitMarketing.com
The headline of your mortgage lead generation ad, sales letter or Free Report
has two main purposes:
1. To grab the reader`s attention.
2. To interest the reader enough that
he wants to read on.
It`s well worth the time it takes to create really powerful headlines.
But you don`t have to struggle trying to come up with all your headlines from
scratch.
The most effective, attention-getting headlines can be found in tabloids -
The National Enquirer, The Star, etc. - these publications sell hundreds of
thousands of issues PER WEEK! And they do it with attention-grabbing
headlines more than with any other one thing.
Maybe you think these headlines are a little too outrageous or
out-of-this-world for the mortgage industry, but there are `templates` hidden
within the tabloid headlines. These templates can be translated into a
great mortgage headline that can work for any type of mortgage business.
Here are a few examples:
How To __________ In Just ______ Days, which could become `How To Become
Debt-Free in Just 3 Years`
__________ Ways To ________, translated could become, 13 Ways To Reduce Your
Credit Card Debt (great free report idea to offer as `free gift`)
__________ Secrets of __________, can be 9 Red Hot Secrets Revealed By
Mortgage Professional Insider (consumers love insider information)
Secret, Red-Hot __________ Revealed __________, becomes Secret, Red-Hot
Mortgage Opportunities Revealed For The First Time& To The General Public
I Was __________ Like __________ For __________, becomes I Was Trapped Like A
Prisoner In Chains For 11 Years - Then I Discovered (Company/or Your Name)
Amazing Plan For Debt And Mortgage Relief!
So, that`s how you get a great headline - Fast. Cheap. Easy.
Got an opinion? We want to hear from you. Post your thoughts or comments here in our Mortgage Warrior Forum. Come join the conversation and say hello...onward mortgage warrior!
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