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Loan Officer Sales Strategies And Mortgage Marketing
This department covers sales and mortgage marketing techniques to help you generate new business and covert more loan prospects into actual borrowers. The best salespeople in the world are only as good as their last loan closed. So, don't take your foot off the pedal...use these resources to help accelerate your mortgage business and catapult yourself into top producer status!
RESOURCES IN THIS DEPARTMENT:
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DOWNLOAD = Mortgage Loan Scenario Pricing Spreadsheet
Why spend money on gizmo software when you just need a simple loan pricing engine? Here's a nifty little tool that helps you automatically calculate the numbers and price loans out effectively between scenarios. It's a little basic, but perhaps that's all you need. This resource is courtesy of Erik Webster, who is also the author of our loan officer survival section here on Battlecall. Thank you Erik for sharing this great resource! This resource is in Microsoft Excel format. . . . >>> READ MORE
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DOWNLOAD = Short And Sweet Intro Letter
Sometimes the most powerful things come in small packages. When time is short and you need to send a quick email out to your prospect list, use this email template as a conversation starter. Believe it or not, some customers respond better to an email than they would a phone call. Couple this with your own lead generation website and you'll be able to price and quote the loan scenario on your first phone call back! Top producers have been using my 2-part contact method for years and now you can too! This resource is in Microsoft Word format. . . . >>> READ MORE
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DOWNLOAD = Loan Officer Sales Script For ARM Conversion Loans When Date Is Unknown But Trouble Looms
Here is a mortgage sales script you can use with any ARM (adjustable rate mortgage) loans that you may come across. Oftentimes, customers in these loans know they are in "trouble" as the loan will adjust but don't know when that will happen. Use this script along with the 1003 sales script and you will have an easier time of converting them. This resource is courtesy of Erik Webster, who is also the author of our loan officer survival section here on Battlecall. Thank you Erik for sharing this great resource! This resource is in Microsoft Word format. . . . >>> READ MORE
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DOWNLOAD = Our Version Of An ARM Conversion (Adjustable Rate Mortgage) Prospecting Letter That Warns Of Things To Come And Generates Callbacks
A fellow Battlecall warrior recently sent us his version of an ARM (adjustable rate mortgage) conversion letter. We took his letter and made it one better with our own Battlecall spin. It's where you target people who are in variable loans and try to convince them to refinance into a fixed interest rate before their loan adjusts. This is a huge market right now and I would even venture to say that it is even bigger than the current purchase market. With all of those low ball, teaser and exotic rates out there...many of these borrowers will be panicking when time is up! That's where you come in, super hero loan officer to refinance them into a fixed rate and save the day! Bravo! . . . >>> READ MORE
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DOWNLOAD = Mortgage Loan Proposal Email Letter Template #2
Everything here in the office is as automated as possible. That includes every contact and communication we send out to the borrowers. Here is loan proposal template #2 we use when we email a quote to a mortgage customer. We try to emphasize the benefits of working with us and hit the customer's hot buttons based on the feedback they gave us in the initial phone conversation. Obviously, depending on market climate and type of loans you offer, these letters should be adjusted accordingly. They do, however, provide you with something to get started with that you can change yourself without reinventing the wheel. There are 3 total in the series, so be sure to look for them here on Battlecall. This resource is in Microsoft Word format. . . . >>> READ MORE
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DOWNLOAD = Mortgage Loan Proposal Email Letter Template #3
Everything here in the office is as automated as possible. That includes every contact and communication we send out to the borrowers. Here is loan proposal template #3 we use when we email a quote to a mortgage customer. We try to emphasize the benefits of working with us and hit the customer's hot buttons based on the feedback they gave us in the initial phone conversation. Obviously, depending on market climate and type of loans you offer, these letters should be adjusted accordingly. They do, however, provide you with something to get started with that you can change yourself without reinventing the wheel. There are 3 total in the series, so be sure to look for them here on Battlecall. This resource is in Microsoft Word format. . . . >>> READ MORE
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7 Marketing Methods For Real Estate Coaches And Other Professionals
You shower, shampoo, dress your best, check to see if you have plenty of business cards, drive about an hour, introduce yourself by saying "Hi, I'm Mary and I'm a coach" and the other person says, "Hi, I'm Jack and I'm a coach, too!". You meet more coaches than you knew existed. How do you get business when you are surrounded by what may be perceived as your competition? . . . >>> READ MORE
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DOWNLOAD = Powerful Postcard Lead Generator
Many of you have been asking about some of my marketing methods and templates I use. Here is a powerful postcard lead generator I use in conjunction with my lead site as seen at FindTheLowestRate.com. It's a 4 x 6 postcard stuffed to the brim with hot buttons and keywords designed to get attention. Couple this with your own lead generation website and you'll have a powerful combination. Feel free to edit and use as part of your own website campaigns. This resource is in Microsoft Word format. . . . >>> READ MORE
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DOWNLOAD = Still Looking For Financing Letter
Here's another great introduction letter/email you can send out to your mortgage prospects. I used this letter for a while when we used to buy Internet leads until moving onto my lead site at FindTheLowestRate.com This letter works because it is short, sweet and to the point. I've added a nice hook at the end with the "P.S." to help lure those curious rate shoppers in. Feel free to modify to suit your needs. Enjoy! This resource is in Microsoft Word format. . . . >>> READ MORE
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DOWNLOAD = How To Drum Up Business From People In Your Past, A Referral Letter For Green Pea Loan Officers
Here's an easy way to generate referrals from past clients, friends and who have you. Remember me? That's something you might say to a former business colleague, associate or friend. But, how do you introduce yourself again after so many months and years? Here is an excellent letter we drafted for a fellow warrior to use as a starting point to letting everyone know what business they are in and how being a mortgage broker can help. Feel free to edit as needed. It helps "green peas" break the ice! This resource is in Microsoft Word format. . . . >>> READ MORE
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DOWNLOAD = A Deadpan Simple FSBO Sales Script For Loan Officers Targeting For Sale By Owner Properties
FSBO's (For Sale By Owner) properties, I think, are one of the best kept secrets in the mortgage industry. There's a reason why you never hear much about them and that's because they are VERY LUCRATIVE prospects. Think about it. A person decides to sell a home themselves but they don't know how?! They get hit with droves of unqualified buyers and waste time pandering to tirekickers. If you the mortgage broker can relieve them of this stress, then every prospect that walks in the door is a potential borrower for you. . . . >>> READ MORE
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9 Reasons Why You Need A Personal Mortgage Website
It is estimated that there are 60 million internet domain names registered world-wide. The number of websites is projected to be more than 500 million within ten years. These numbers alone should make every Mortgage Professional sit up and take notice of what is happening on the Internet. . . . >>> READ MORE
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5 Words You Should Never Use In your Mortgage Marketing Material
Ever wonder how many advertising messages we are exposed to in any single day? Here are my search results: Each of one of us is exposed to an average of 3,000 advertising impressions per day. To tell you the truth...there are some days when I feel that I've received that many advertising messages by noon time. . . . >>> READ MORE
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The Ten Commandments Of Mortgage Marketing
No...The following Commandments did not come from any mountain, nor were they carved on clay tablets, but they have been known for countless years by Mortgage Professionals. Smart marketers have followed these common sense commandments because they know it will lead them directly to The Promised Land. . . . >>> READ MORE
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Are Spiders Affecting Your Mortgage Marketing Results?
Yes...there are bugs that can affect your marketing and you don't need a pest exterminator to resolve the problem. Now, if you're a little lost at this point that's OK...this article is definitely for you and may explain why you're not generating any mortgage leads from your website. . . . >>> READ MORE
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DOWNLOAD = Mortgage Loan Proposal Email Letter Template #1
Everything here in the office is as automated as possible. That includes every contact and communication we send out to the borrowers. Here is loan proposal template #1 we use when we email a quote to a mortgage customer. We try to emphasize the benefits of working with us and hit the customer's hot buttons based on the feedback they gave us in the initial phone conversation. Obviously, depending on market climate and type of loans you offer, these letters should be adjusted accordingly. They do, however, provide you with something to get started with that you can change yourself without reinventing the wheel. There are 3 total in the series, so be sure to look for them here on Battlecall. This resource is in Microsoft Word format. . . . >>> READ MORE
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DOWNLOAD = 33 Free Real Estate Reports You Can Sell And Market With (Great For Call Capturing)
Here are 33 great reports on real estate covering the home buying process, home inspections, first time homebuyer questions, things to look out for in any real estate deal and much, much more. We've used these reports as templates in many of our emails when trying to keep in touch with borrowers, offering them free information. They come in a text based format in a zip file and can be easily modified and edited to suit any purpose. Use them as the basis for your company brochures, call capture free reports or what have you. This resource is in a Zip file format. . . . >>> READ MORE
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