Another Race Car Themed Mortgage Ad
People seem to like the idea of marrying race cars with mortgages. Ask New Century Mortgage. I think it's the idea of fast service and fast turnaround that appeals to the goons in the marketing department. Whether this convert prospects into borrowers remains another story. But, it's exciting and a fun way to get your name out there. I just wouldn't fork my money over on it, but if corporate HQ wants to do it, then so be it! Another idea to consider if money is no object and you have an ego to boot. . . . >>> READ MORE
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Let The Mortgage Guy Save Your Next Loan
Someone sent me this cartoon he saw advertising mortgage services and I thought it was a great idea. Now, I've seen similar things in the past with the super hero mascot and they always get a chuckle out of me. Loan officers really are superheroes! And people should appreciate them. . . . >>> READ MORE
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A Mortgage Billboard That Goes Wherever You Do Even In Hard To Reach Places
Seems like everywhere you turn, you're hit with advertising of one sort or another. Why not join in? One loan officer took things to the extreme with this very successful stunt. For about the cost of the average loan ($3,000 to $5,000) you could have your own "driving" billboard and get your car or van professionally ad-wrapped. It's colorful, eye-catching and hard to miss! Wouldn't you notice something like this coming at you? When you are dealing in small towns and even mid-size cities, name recognition is key. People still want to deal with "real" people. And anytime you can build your own personal brand means more money in your pocket. This painted lady of the roads is sure to create excitement. . . . >>> READ MORE
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Free LCD TV With Every Mortgage? A Smart Idea Or Not, You Decide
How's this for a "great" idea? Buy a mortgage through us and get a free LCD TV? Smart idea? Maybe. I'm not sure how effective this sign is and how many tire kickers you'll end up with. But, when competition heats up, I guess loan officers will try anything to drive traffic into the shop. The best part about this sign is the small print, you hardly even notice it's for mortgage services, which leads me to believe that you get a whole lot of monkeys. Good or bad idea, you decide! . . . >>> READ MORE
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A Handy Mortgage Loan Document Holder That Borrowers Will Keep
One thing we've always done here in this office is give the borrower a nice send-away package once the loan is closed. We use nice loan folders like these to collect all the paperwork and so the borrower has it all in one easy, convenient place. Of course, we also put our mortgage company information stamped on front with a message. . . . >>> READ MORE
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How Sponsoring Local Charitable Events Can Generate New Business And Make You Feel Good
A warrior sent this idea into me. They sponsor a local KID ID booth at their county fair and help tag and document vital data in case the child ever goes missing (fingerprints, teeth imprints, eye color, etc. and more). You see a lot of kidnappings in the news, and a missing child is a parent's worst nightmare! Here's how you can help in your community, do something good and create some name awareness. A simple idea that is powerful and fun! . . . >>> READ MORE
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Act Like A Super Hero Loan Officer To Your Borrowers Or Better Yet Become One
It sometimes seems that loan officers and mortgage brokers are the unsung heroes of the mortgage industry. I mean, we work diligently for our borrowers, we jump through hoops with the underwriters, we even take the blame if things go wrong. Why not capitalize on this and let everyone else know you'll do whatever it takes to get the job done? Here's what one broker did. . . . >>> READ MORE
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Picket And Protest Your Way To More Mortgage Business
I've seen some silly things in my mortgage career, but this one ranks up there with the best! This was sent in by a fellow warrior and I'm not sure if it proves an ingenius marketing ploy or simply an act of desperation. You be the judge. Whatever the case, do you think people who are seriously shopping for a mortgage are going to respond to some guy on the street? Would you? Again, a fine example of the competitive spirit! . . . >>> READ MORE
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57 Year Home Loan And Some Free Press For Your Loan Programs
Yes, the Brits know how to do it. Here is a great example of how you can use little known or unusual loan programs to generate massive amounts of publicity. With interest rates high, consumers are looking for other options including pushing the term of the loan out to ridiculous lengths in order to lower the payment. In this example, you can see how one lender in the UK used a long loan term and spun it into a front page story in the local paper. You could do the same and be up there with Bill and Hillary. . . . >>> READ MORE
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50 Year Home Loan Newspaper Advertisement
Here is a great example of a newspaper ad touting the new 50-year home loans that have come on the market. Who would want such a loan? People who need to lower their monthly payments drastically and in a hurry. Also people who need to qualify for a home by lowering their ratios. Of course, no one believes that they'll be in the loan for that long. But, who knows. This ad is a great example of how new and innovative loan products are creeping their way into the market. Do you have an unusual loan program that could make you stand out? . . . >>> READ MORE
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Develop A Mortgage Mascot To Build Your Company's Brand Identity
There's a lot of creative people out there in the mortgage industry. I guess when you are selling something as basic as money, commoditization is a common factor. The people who first started selling bottled water know the value of a good brand. Afterall, how different is one bottled water from another?! A warrior sent me this example of a mascot called the "mortgage monster". Don't worry, he's a good monster not a bad one. He stands in at all their tradeshows to say "hello". People and passer-bys like him so much they even take pictures in front of him! How's that for building brand awareness? If your borrowers are liking you that much, it's a good sign. Does your company have a mortgage mascot or could you create one of your own? . . . >>> READ MORE
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The Almost-Free Mortgage And Real Estate Consultation
Here is an interesting email I received today from a subscriber to my Sink Or Swim newsletter. I'm including it here as an interesting case study on how email messages can be used effectively as a sales and marketing tool. Most email message are all about the "me, me, me", but here's one that cuts straight to the "you, you, you". I like it because it is warm, personal and above all...logical. The way it explains things is absolutely brilliant! . . . >>> READ MORE
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Using Sex Appeal To Generate New Business And Sell Mortgages
Everybody knows that sex sells. Here, a mortgage company is using it to generate new business and gain attention. They have an attractive looking guy holding a t-shirt with their ad on it. This photo has been circulating around the net for some time with the ladies here in the office and again it's yet another way to get your name out there. The t-shirt idea is great! . . . >>> READ MORE
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A Mortgage Coupon That Packs A Punch
Great ideas come from great people. We've all seen those coupon books and mailers, but how many of them have you actually used? Here's one coupon that really packs a punch and gives multiple reasons to contact the company. It's powerful and emotional and sets one apart from the competition. Wouldn't you say? . . . >>> READ MORE
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